Curing the Blonde Hair Blues: Purple Shampoo Products to Bring Back Cool Hues

Purple Shampoo Hair Products
Take a quick look around your daily life, not to mention your social media feeds. Natural blondes, blonde highlights, all-over blonde color services. Blondes and more blondes. We think it’s safe to say that trendy blonde strands aren’t going anywhere anytime soon. But bright, brilliant blondes can be difficult to maintain. Brassiness, the #1 enemy of blondes and cool hues everywhere, seems to constantly threaten cool-colored manes. Luckily, there's a reliable solution to help banish brass from the equation—purple shampoo. But how does it work? And how do you know which product is for you? Here's the info you need on the best of the purple stuff. Read on to learn which one you should take home.
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Biolage Colorlast Purple Shampoo

Best for: Fighting brassiness and fade with plant-based hydration

This powerful shampoo smooths, conditions, and repairs chemical damage while gradually depositing purple pigments to neutralize unwanted warm and brassy tones. Translation? Not only does it fix the damage from blonde bleaching, it also keeps your hue looking new. Discover what happens when purple power meets plant power—this intelligent blend of conditioning fig and fade-defying orchid keeps your blonde healthy and hydrated until your next salon visit. It’s brand new, but you can pick it up for yourself at SmartStyle.

Total Results So Silver Shampoo & Conditioner

Best for: The brightest blonde, white, and silver strands

If you need a purple shampoo that packs a punch, this is the product for you. This rich, creamy, violet shampoo is so pigmented that even the lather is purple. With all that extra pigment, it only takes a few washes to neutralize brass and restore your platinum strands fast. Follow up with So Silver Conditioner to tame bleached coarseness and nourish dry, damaged strands. This brand-new conditioner features the most hydrating co-emulsion technology on the market and is now exclusively available at SmartStyle and other Regis Corporation salons.

Redken Color Extend Blondage Shampoo & Conditioner

Best for: Visibly transforming blonde hair

Is your brass-ridden blonde ready to see results fast? Check out Redken Color Extend Blondage Shampoo. This purple shampoo is infused with ultraviolet pigmentation and a triple acid protein complex to tone, brighten and strengthen strands for a balanced, brighter, and stronger blonde with each use. Want to see the magic for yourself? Swing by one of our salons to pick up a bottle of your ownand don't forget to grab the conditioner, too.


Paul Mitchell Platinum Blonde Shampoo

Best for: Gradually bringing out the best in blonde hair

Want to banish discoloration for good, but not sure just how bright you want to go? This violet-tinted formula gradually dissolves brassy overtones to bring out the best in blonde, white, and silver hair with each use—no appointment necessary. To clean up your color, swap out your traditional shampoo and lather up with the purple stuff two to three times a week. Once you’ve achieved your desired hue, decrease use as needed for maintenance. With proper application, one bottle can go a long way, so pick one up at your next visit.

Total Results Brass Off Shampoo & Conditioner

Best for: Fixing brassy brunette hues

Platinum pigments aren’t the only shades at risk, unwanted warm tones can affect brunettes, too. For years, blondes have had purple shampoo to keep the brass at bay, and now brunettes have a color solution for them, too—blue shampoo. Meet Total Results Brass Off: a salon-professional two-step clarifying system designed with brunettes in mind. It works a lot like purple shampoo, but the blue-violet pigments in this shampoo and conditioner balance warm tones against brown locks—neutralizing brassy colors in the process. Like the Paul Mitchell Purple shampoo, they gradually deposit these pigments with every use, so you can lather, rinse, and repeat your way to protecting the cool chocolate colors you love.

DESIGNLINE Super Silver Shampoo & Conditioner

Best for: Maximizing the life of toner services

If you typically maintain your color with professional toner services, this shampoo and conditioner duo from DESIGNLINE is an investment worth considering. This professionally-formulated purple shampoo was specifically designed to lengthen the life of toner services, maximizing brightness of color-treated hair by gently lifting yellow pigment and balancing blonde tones. Simply lather-rinse-repeat with the Super Silver Shampoo to lift restore your hue, before grabbing the conditioner to repair damaged strands with ample hydration and shine. Both products are created by stylists, for stylists, so you know that these top-shelf products are stylist approved. Stop by the salon to stock up today.

Want to keep your blonde locks looking fabulous for as long as possible? It just takes the right blonde-maintenance routine and products. So give these a try—and be sure to ask your SmartStyle stylist if they have any recommendations based on your specific hair type, color service, and style.

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